Yes, I said 'the big idea'.
ABOUT ME
CV & RESUME
On the creative side.
I design, art direct, write and execute print & web material from original creative concept to completion; supervise pre to post production, direct photography, steer social media and have written miles of copy and a slew of great headlines over the years. I manage studio staff, and work directly with freelance photographers, artists, writers, and translators throughout the production process.
On marketing, media & client servicing.
I research, identify and address ideal target markets, develop a media mix of digital content, web visibility and traditional advertising, as well as oversee budget recommendations and distribution.
In addition, I'm a stellar public speaker with outstanding creative and marketing presentation skills.
In recent years, I partnered in the operation of a successful ad agency: fine-tuning creative, art and copy direction, hands-on client servicing, business management and operating skills. Today, I’m ready for an exciting new challenge. I'm an experienced marketing, ad agency and studio professional; a multi-media, multi-talented, multi-tasking creative mover on the go, and with the right fit, I’ll be happy to make a stop.
SUMMARY
I am an accomplished multimedia marketing /adverising creator. I excell in original creative concept development,
pre to postproduction services with proven project management, execution and supervision.
I have excellent communication and presentation skills.
QUALIFICATION HIGHLIGHTS
· Strategic brand identity with innovative, creative marketing and execution
· Strong problem solving, team leadership and mentoring
· Resourceful, innovative in a fast paced, demanding environment
· Excellent presentation skills
· Technical skills: Adobe Creative Suite : InDesign proficiency, Microsoft Office (Word, PowerPoint)
· Retail, corporate, lifestyle, fashion, hospitality, food, B2B, healthcare & pharma, merchandising, brand identity, logo design, packaging
· Multiple project management, deadline driven, team player/motivator.
· Fluent English • Functional French
· Published trade author, Grace & The Ice Prince Thistledown Press
PROFESSIONAL EXPERIENCE
2017 - present Joyce Laird Creative Communication
1992 - 2016 Co-owner and Creative Director @ The CooperScharf Advertising Agency, Montréal
1986 -91 Creative Associate/Senior Art Director @ Grey Canada, Montréal
CREATIVE DIRECTION
Develop original creative communication strategies. Establish consistent brand image and voice.
Oversee the creative team in executing print, broadcast and digital platforms on time and on budget
ART DIRECTION
Direct visual properties: style, tone, image direction and artistic layout of creative concepts through typography, graphic design, photography, illustration and package design. Develop detailed budgets and timelines
COPYWRITING
Create clear, compelling original content for traditional and digital platforms. Oversee adaptation and translations
CLIENT SERVICING, MARKETING & MANAGEMENT
National/retail consumer/trade and corporate. Fashion/home décor/B2B/hospitality/pharma
Outstanding creative presentation skills · Day to day client liaison
PROFESSIONAL ACHIEVEMENTS & AWARDS
Coq d’Or de la publicité française • New York International Advertising Festival • London International Advertising Festival • Art Direction Magazine • Newspaper Advertising Bureau-Ad of the Year • The Best of the Eighties • The Festival of Canadian Fashion • MAC Cosmetics Award • Mediacom L’affiche de bronze
EDUCATION
Concordia University BFA Graphic Design Major/Photography Minor
Dawson College D.E.C Creative Arts
"I’ve worked with Joyce many, many times over the years. She has produced some incredibly sharp and enduring campaigns for our company. However complicated, she's someone I would trust to get an exceptional job done every time."
DARREN NAIMER Vice President
RECOMMENDATIONS/REFERENCES
VOLUNTEER & COMMUNITY SERVICES
THE WRITER'S UNION OF CANADA National Council Quebec Regional Representative
The Writers’ Union of Canada (TWUC) is the national organization of professionally published book authors that supports its members and advocates on their behalf for the advancement of their common interests and promote the rights, freedoms, and economic well being of all writers.
YESOUICANSCAIP Canadian Society of Children's Authors, Illustrators and Performers
The Montreal chapter of The Canadian Society of Children's Authors, Illustrators and Performers (CANSCAIP) is a member-supported not-for-profit organization for children’s authors, illustrators and performers as well as librarians, teachers, publishers, editors, parents and journalists.
GIRL'S NIGHT OUT COMMITTEE Norman Bethune Children's Library
Girl’s Night Out is an annual fundraising event for the Children’s Library. Authors are invited to share their writing experiences with interested girls, aged 9-12 years, and library members. Volunteers are responsible for attracting and securing sponsors for donations, gift certificates and prizes as well as coordinating the evening’s event.
ROYAL WEST ACADEMY FOUNDATION
The Royal West Academy Foundation is a volunteer parent fundraising committee mandated to develop funding for school capital improvement projects.
MEALS ON WHEELS Town of Montreal West
As a volunteer team member, I prepared home cooked meals ready for delivery to seniors' homes.
