di-rec-tion (noun)
the management or guidance of someone or something.
“under her direction of the project, the company developed an exceptional reputation for creativity, design, copywriting, image, brand identity & awareness, strategic marketing and every other challenge tossed her way.”
CREATIVE & CONCEPT & VISION & BRAND & MEDIA PLATFORMS & ART & STYLE & FORMAT & LAYOUT & DESIGN & CHARACTER & FONT & TYPOGRAPHY & IMAGE & PHOTOGRAPHY & FILM & FREELANCE & TALENT & CASTING & LOCATION & COPYWRITING & HEADLINE & BODY COPY &TEXT & TAG LINE & SLOGAN & POSITIONING & TRANSLATION & ADAPTATION & EDITING & PUBLISHING & STRATEGY & RESEARCH & DEVELOPMENT & MARKETING & MEDIA & PROMOTION & P.O.P. & ADVERTISING & BROADCAST & STORYBOARDS & SEARCH ENGINE OPTIMIZATION & DIGITAL & SOCIAL & MEDIA & PRE + POST PRODUCTION & CREATIVE & CONCEPT & VISION & BRAND & MEDIA PLATFORMS & ART & STYLE & FORMAT & LAYOUT & DESIGN & CHARACTER & FONT & TYPOGRAPHY & IMAGE & PHOTOGRAPHY & FILM & FREELANCE & TALENT & CASTING& LOCATION & COPYWRITING & HEADLINE & BODY COPY & TEXT & TAGLINE & SLOGAN & POSITIONING & TRANSLATION & ADAPTATION & EDITING & PUBLISHING & STRATEGY & RESEARCH & DEVELOPMENT & MARKETING & MEDIA & PROMOTION & P.O.P. & ADVERTISING & P.R & BROADCAST & STORYBOARDS & SEARCH ENGINE OPTIMIZATION & DIGITAL & SOCIAL & MEDIA & PRE + POST PRODUCTION...
Hello,
I'm Joyce Laird, an award winning creative director, art director, and copywriter.
Winning awards can be quite exciting, extremely flattering, rather impressive, and for some, a really big deal. Enough said.
What I love most is creating great work, or rather, conceptualizing, developing, and executing ‘the big idea.’ In print, broadcast and online. Although traditional print is my passion, I concieve original, creative strategies for digital channels & platforms, SEO, and e-commerce designed to reach beyond the ever-changing communication landscape.
Hello,
I'm Joyce Laird, an award winning creative director, art director and copywriter.
Winning awards can be quite exciting, extremely flattering, rather impressive, and for some, a really big deal.
However, aside from all that fame and acclaim, what I really love most is creating great work, or rather, ‘the big idea.’ In print, broadcast and online. Yes, I really did say ‘the big idea.’ Although traditional print is my passion, I am devoted to digital channels & platforms, SEO, e-commerce and beyond.
ABOUT ME
On the creative end, I design, art direct, write and execute print & web material from concept to completion; supervise pre to post production, direct photography, steer social media and have written miles of copy over the years. I work directly with freelance photographers, artists, writers, translators and marketing teams to produce original creative concepts to effectively increase brand awareness and consumer brand loyalty.
I am an experienced marketing, ad agency and studio professional; a multi-media, multi-talented, multi-tasking creative mover on the go, and with the right fit, I’ll be happy to make a stop.
I live in Montreal.
CV & RESUME
PROFILE & CORE COMPETENCES
Multimedia professional, excellent communication and presentation skills. Original creative concept development of multi media traditional and digital platforms. Retail, national adaptation for multiple markets and languages. Pre & post production services online, print, broadcast. Published author. Lifestyle, fashion, hospitality, food, B2B, healthcare & pharmaceuticals, merchandising, brand identity, brand name creation, packaging and logo design.
Adobe Creative Suite • Microsoft Office • English • French
EDUCATION
BFA Graphic Design/Photography
PROFESSION EXPERIENCE
2017 - present Joyce Laird Creative Communication
1992 - 2016 Co-owner and Creative Director @ The CooperScharf Advertising Agency, Montréal
1986 -91 Creative Associate/Senior Art Director @ Grey Canada, Montréal
PROFESSIONAL ACHIEVEMENTS & AWARDS
Coq d’Or de la publicité française • New York International Advertising Festival • London International Advertising Festival • Art Direction Magazine • Newspaper Advertising Bureau-Ad of the Year • The Best of the Eighties • The Festival of Canadian Fashion • MAC Cosmetics Award • Mediacom L’affiche de bronze
PROFESSIONAL MEMBERSHIPS
The Writer’s Union of Canada • Quebec Writer’s Federation • YesOuiCanscaip